6 Brilliant Strategies to Boost Retail Sales During Festive Season

The festive season is just around the corner and business owners are gearing up for a busy few months of the 2022 festival calendar. The upcoming festivals offer a great opportunity to multiply your retail sales. But, in order to take advantage of this period, you need to employ some smart strategies. It’s all about creating a wise retail marketing plan for the holidays that will appeal to every target demographic and connect with each consumer. The festive season is when you can show off your goods, announce new items and services, and reach out to a larger audience.

A festival marketing plan should be a true representation of the joyful spirit of the event. The brand identity should reflect excitement and happiness at being part of such special occasions, whether it’s related to music, changes in seasons, or any other aspects.

In this blog post, we will take a look at some brilliant strategies to boost retail sales during the festive season. Whether you’re looking to increase online sales or drive foot traffic into your store, we’ve got you covered!

6 Brilliant Strategies for Festive Season:

#1. Local+Online=Best Combination:

The first strategy is to offer a combination of both online and offline shopping options. This will allow you to cater to the needs of all your customers, no matter their preferences.


Create attractive visuals and offer discounts or coupons that can be redeemed in-store.
On-ground presence may be enhanced through a festival marketing strategy that works in conjunction with local organizations. Companies can sponsor them and display logos and promotional material on festive occasions. For more exposure, the events might be mentioned in advertising and digital content.


For online shoppers, offer free shipping or same-day delivery to encourage them to shop with you. You can also highlight any new products or services on your website or social media channels.

During festivals, company websites can be given a makeover to match the colors and icons of the season. If possible, hiring social media influencers would help get the word out about products and promotions. By doing this, people are more likely to come across your website. If you’re looking to prepare for both local and online retail marketing but don’t know how or don’t have the resources, look no further! Benchkart has all the experts and resources ready to help you succeed.

#2. Be Pandemic Conscious:

The second strategy is to be pandemic conscious. This means being aware of the current situation and making sure that your customers feel safe when shopping with you.

You can do this by:
-Offering contactless delivery or pick-up options
-Make sure your store is clean and well-lit
-Having sanitizing stations set up around the premises
-Educating your employees on proper safety protocols

By following these guidelines, you will make your customers feel safe and comfortable, which will encourage them to shop with you again in the future.

#3. Connect with Mobile Shoppers:

The third strategy is to connect with mobile shoppers. This means creating a mobile-friendly website or app that makes it easy for customers to browse and purchase items on their phones.

You can do this by:
-Make sure your website is responsive and loads quickly on all devices
-Creating an app that is easy to navigate and use
-Offering exclusive deals and discounts for mobile users
-Sending push notifications about sales and promotions

By following these guidelines, you will make it easier for customers to shop with you on their phones, which will increase your sales. 59% of online shoppers confirm that being able to shop on mobile is important when deciding which brand or retailer to buy from. Make sure you have landing pages for special promotions, that way you can calculate your ROI on festive season marketing strategies.

#4. Omnichannel Engagement:

The fourth strategy is to engage with customers on all channels. This means being active on social media, email, and SMS.

You can do this by:
-Posting engaging content on social media
-Sending out festive season greetings via email or SMS
-Offering discounts and coupons that can be redeemed online or in-store

Your customers frequently utilize social media applications, such as Facebook, to share images and videos with others. Consider this: Have you ever gotten a brief “Happy Diwali” text or “Happy New Year” message from someone? So, come up with creative social media campaigns that enable your consumers to interact and share content.

The Cadbury campaign, for example, which featured small businesses and received 1.2 million views, generated a lot of buzzes. You can check details on the Cadbury campaign as well as other festive campaigns here. You can engage in Omnichannel promotions with the help of Benchkart’s Experts in a hassle-free manner and can create amazing festive campaigns to engage.

#5. Create Content Relevant to the Occasion:

The fifth strategy is to create content relevant to the occasion. This means creating blog posts, social media posts, and even videos that are related to the festival or occasion.

You can do this by:
-Creating blog posts about festive recipes, decorating tips, or gift ideas
-Posting photos and videos of your new festive products on social media
-Making short video ads that highlight your products or services

Did you know that 56 percent of customers want to see brand-generated UGC {User Generated Content}, such as videos and photos? (Source: STACKLA) Millennials are responsible for around 70% of all user-generated content today.

Get your customers involved by asking them to tag your brand or business when they post a picture of your product. Imagine the visibility and engagement you could get from this campaign! Benchkart can help you with such amazing content ideas and can assist you in executing the same.

#6. Utilize Video Platforms:

The sixth strategy is to utilize video platforms. This means creating engaging videos that promote your products or services.

You can do this by:
-Creating how-to videos, product demonstrations, or customer testimonials
-Posting these videos on social media, your website, or even YouTube
-Running ads on video platforms like YouTube, Facebook Watch, Instagram as well

Video is one of the most powerful marketing tools available today. It has the ability to engage customers and promote your products or services in a way that text and images cannot. In fact, 78% of people watch online videos every week (Source: Wordstream). Don’t miss out on this opportunity to connect with your customers and boost your sales!

Paid social media advertising is critical to your seasonal retail marketing plan. 33% of marketers use sponsored advertisements to raise brand awareness. (HubSpot, 2020) It’s certainly less expensive than traditional media advertising, and it’s likely to be more successful for your company as well.

Benchkart has done many creative ad campaigns like Eggoz, Britannia, Velocity, and more. Benchkart can assist you with your upcoming ad campaigns and can give you the best results.


While the festive season offers great opportunities, business owners need a team of experts to plan and execute the right strategies. Benchkart is a digital marketplace that can help your organization in outsourcing services with the right B2B agency. Benchkart has a wide range of satisfied clients and can help your business with the best services. Be it advertising or social media marketing, Benchkart is a one-stop solution for companies to find the most appropriate B2B partner in 72 hours. From retail to e-commerce, Benchkart has got you covered!

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Happy Marketing 🙂