About the Client
FMCG, Video & Animation

Britannia is a brand which many generations of Indians have grown up with and their products are loved not only in India but are available across more than 60 countries.


We got the opportunity to work on the "Croissant" category, where the team needed to deliver a product animation video within very tight deadlines and the video was required in 3 different languages which were Hindi, English and Bengali. The project generated multiple proposals on the platform with quality production houses providing their credentials, approach notes, showreels & commercials for the project. Benchkart helped the client in the shortlisting process and finalized an agency based in Mumbai.

The Execution

The agency finally chosen by the client is into Animation Production Services for Cinema, TV and the Internet. They have won Suzzane Awards for Best Short film apart from several other awards at the Mumbai International Film Festival since 2014. They have served clients from India, US and Middle East.

The Outcome

The agency initiated work on the project brief pretty fast and shared the first set of ideas within a week. The final storyboard was similarly approved fast and the video was delivered in next 20 days. The video created has since then been integrated into many of their ad films.

Badri Beriwal
Badri Beriwal
Business Head, Britannia
Left Quote start

Benchkart team worked on creation of a 10 sec product animation video for our new product launch. The team was able to understand our brief and find the right agency for our work within tight deadlines. We were equally impressed with the professionalism and expertise displayed by the Benchkart agency in the creation of the video.

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