Britannia is a brand which many generations of Indians have grown up with and their products are loved not only in India but are available across more than 60 countries.
What Benchkart did for the client
We got the opportunity to work on the "Croissant" category, where the team needed to deliver a product animation video within very tight deadlines and the video was required in 3 different languages which were Hindi, English and Bengali. The project generated multiple proposals on the platform with quality production houses providing their credentials, approach notes, showreels & commercials for the project. Benchkart helped the client in the shortlisting process and finalized an agency based in Mumbai.
About the agency
The agency finally chosen by the client is into Animation Production Services for Cinema, TV and the Internet. They have won Suzzane Awards for Best Short film apart from several other awards at the Mumbai International Film Festival since 2014. They have served clients from India, US and Middle East.
Results
The agency initiated work on the project brief pretty fast and shared the first set of ideas within a week. The final storyboard was similarly approved fast and the video was delivered in next 20 days. The video created has since then been integrated into many of their ad films.