Online Education: Necessity or Boon?

“Never let a good crisis go to waste.” The famous expression by Sir Winston Churchill is one of high relevance for online education in the COVID-19 crisis. Industries have reinvented their business models and re-defined how they approach various parts of their value chains. Businesses are now significantly reliant on the rapid use of technology … Read more

WordPress Website: 5 Points to consider while creating


In this digital era, most of us are starting our own businesses and most have started already. Once anyone plans to start their business, they finalize their business model and concepts. Then, the first thing that comes to their mind is how they are going to make their online presence. The first thing that comes … Read more

Digital Marketing for Small Business: The 5 basic steps

Outsourcing Digital Marketing

The current health crisis has badly impacted a lot of industries (e.g. automotive, furniture, luxury) and has proved to be a boon for many others (e.g. pharmacies, household goods, groceries).  Digital marketing for small businesses, as a practice, has been instrumental in deciding the impact of the pandemic. It is important to note that consumer … Read more

Things to know before getting a website made


Are you getting a website made? If you have decided to create a *website/web application for taking your business online, read on… *First of all what is the difference between a website and a web application. Although both of these terms can be used interchangeably more often a website is considered for a small set … Read more

Adopting Digital Technologies is a Fundamental Right


Today, the largest enterprise to the smallest grocery store is realizing that adopting digital technologies is the only way to survive & thrive. Satya Nadella says, “every company needs to start thinking and operating like a digital company”. To make the point clearer, let’s take an example of 2 retail stores on opposite sides of … Read more