4 Ways How Online Marketplaces are Transforming Industries

The digital marketplace is transforming industries at an alarming rate. By providing a platform for businesses to connect and outsource services, the digital marketplace is making it easier than ever for companies to get the help they need to succeed. More and more companies are turning to online marketplaces to outsource services and find new suppliers. This has led to a rapid growth in the B2B eCommerce space.

Whether you’re looking for digital services or a developer to create a new website, the digital marketplace has you covered. And thanks to the booming economy of online marketplaces, you can be sure that you’re getting the best possible deals. Keep reading to learn more about how online marketplaces are changing businesses as we know it!

What is B2B?

Briefly, B to B (business-to-business) is an activity or a type of commerce whereby two companies or businesses conduct transactions with one another. The transactions can be in the form of services or the exchange of goods. In most cases, both the consumer and provider are businesses, rather than individuals.
For example, Company A may provide digital marketing services to Company B. As such, Company A would be considered the provider while Company B would be the consumer.

What is an Online Marketplace?

An online marketplace is a digital platform that allows businesses to connect and trade goods and services. The two most popular online marketplaces are Amazon and eBay. These platforms allow businesses to sell their products to consumers all over the world.
In recent years, there has been a boom in the number of online marketplaces that cater to specific niches. For example, there are now online marketplaces that focus on selling digital services, such as Fiverr and Upwork. These platforms allow businesses to find providers for specific services, such as website development or graphic design.

Types of Online Marketplaces:

There are three main types of online marketplaces:
– Product Marketplace: A product marketplace is a platform that allows businesses to sell physical products to consumers. Amazon is the largest product marketplace in the world.
– Service Marketplace: A service marketplace is a platform that allows businesses to sell services to consumers. Fiverr and Upwork are two of the most popular service marketplaces.
– Talent Marketplace: A talent marketplace is a platform that allows businesses to find and hire freelancers or independent contractors. Toptal and 99designs are two examples of talent marketplaces.

Now, let’s explore four ways how online marketplaces are helping in digital business transformation for the better!

Here is How Online Marketplaces are Transforming Industries:

Access to Foreign Markets for SMEs –

Traditionally, small and medium-sized enterprises (SMEs) have found it difficult to enter foreign markets. This is because they lack the resources and networks that larger businesses have. However, online marketplaces have leveled the playing field.
B2B marketplace platforms’ low start-up fees have allowed small and medium-sized enterprises to start selling their products and services internationally, which has never happened before in the history of the firm.
Now, SMEs can sell their products and services to consumers all over the world with ease. Thanks to online marketplaces, SMEs can now compete with larger businesses on a global scale!

Low-cost Services –

A B2B marketplace may be accessed for a low monthly or annual fee, regardless of the platform’s business model, as in the structures of seller fees. In the past, businesses had to pay high fees to outsource services. However, thanks to the digital marketplace, businesses can now find providers for a fraction of the cost.
For example, let’s say you need a new website designed for your business. In the past, you would have to hire a web design agency and pay them thousands of dollars to get the job done. However, now you can simply outsource these services who can do it for a fraction of the cost.

Customer Service & Loyalty –

Traditionally, businesses have had to rely on customer service and loyalty programs to retain customers. However, online marketplaces have changed this. You can access and manage your relationship in a more efficient and timely manner through digitized solutions.
Nowadays, customers are more likely to purchase products and services from businesses that they can review and rate. This is because customers want to be sure that they’re getting the best possible product or service for their money.
As such, businesses that offer a great product or service and receive positive reviews are more likely to succeed on an online marketplace platform.

Trial of New Products –

Managing your products in a centralized online portal makes it easier than ever to get rid of obsolete inventory and SKUs. With an online marketplace, businesses can launch a new product or service with little to no upfront costs.
This is because businesses can sell their products and services on an online marketplace without incurring any significant marketing or advertising expenses. Plus, they can reach a global audience with ease!
Marketplaces offer sales trends analyses and aggregated data for various segments or industries, so you can react to the sales patterns and reap the benefits of being a “first mover”, especially during times of crisis.

Read more: Why hiring multiple specialized agencies can be advantageous?


Digital marketplaces have become critical in today’s environment to scale up the business. The competition is getting fiercer within the B2B space, while the opportunities are vast. It’s also critical to develop a strategy that provides a digital experience for your customers during their online interactions with your business.

Benchkart an online marketplace will help you solve these issues while also providing you with a personalized experience and allowing you to capitalize on differences that set you apart and give you a competitive edge. It is an ideal digital marketplace to meet and collaborate with some of the best digital services providers.

What are you waiting for? Start your digital business transformation journey today with Benchkart! Visit our website now or contact us today to learn more!